Where e-mail forwarding finally meets the free market

"Cost shifting" used to be quite the buzzword in discussions of the rise of spam,
and how the receiver of e-mail pays to receive it, rather than the sender, as with
postal mail.

The plan at is to shift the cost of sending e-mail back to the senders
of the e-mail by establishing the pay2send forwarding service.

The pay2send forwarding service is a e-mail forwarder (like that
discriminates in what it will forward, based on per-recipient rules.

The service, from the e-mail receiver's point of view

E-mail peers who are not already on your allowed list are not simply blocked from
sending you e-mail via the pay2send relay service, however, they can still send you
their message under 30K in size by paying you to receive it.

You set the price for which you will receive an e-mail from someone you have
not approved in advance.

You also receive a daily (or on-demand) list of the unforwarded e-mails waiting
to be delivered to you when the sender pays, so that you may select ones you you wish
to see, or delete ones you know you don't want to see.

The pay2send service skims an operation fee, tentatively five dollars a month, if it is
there, from your account's incoming payments. The remaining amount is delivered to
you via tha transaction service.

Unlike services which claim to pay you to receive junk mail but require immense
effort to collect and then you find you have collected a discount coupon for something
you didn't want anyway, pay2send blocks e-mails from senders who have not paid
in advance, and can even be configured to not even show you the senders and subject
lines of mail from registered bulk e-mailers who have not paid to send to you.

By allowing you, the recipient, to set your own unapproved delivery fee,
can function as a post office that splits with you the cost of the bulk rate stamp or as a
client screening service for the highly paid professional who does not wish to bother
with alleged potential clients who cannot ante up to buy an interview.

Your pay2send address can be safely used in "public" situations, since anyone who
"harvests" it will have to pay your unapproved delivery fee to have you read their
bulk e-mails.  In fact, we encourage you to sign up for bulk e-mail services with
your pay2send address, to help publicize the service and get the senders used to the
idea that from now on, they have to pay.

The service, from the e-mail sender's point of view

E-mail sent to peers who have not approved you in advance is held for approval
in a waiting area by the pay2send mail transfer agent, unless you have paid in advance
to have your e-mail message under 30K in size delivered.

You set the price you are willing to automatically pay to send e-mail to someone
who has not approved you in advance.

You receive a daily (or on-demand) list of the unforwarded e-mails from you waiting
to be delivered when you pay, so that you may select ones you you wish to pay more than
your registered maximum delivery fee to have delivered, or delete ones you know you
don't want to send, to free space in your limited size outbound pay2send mail queue.

Targeted lists of recipients willing to be paid to receive promotional mails from you
can be made available, and you can be assured that you will never lose an ISP account
to spamming complaints if you restrict your mass e-mailing activities to addresses
at the e-mail domain.

The service, from the service provider's point of view

There is nothing particularly patentable in the scheme described on this page -- is there?
When the transaction service was established in 1996 it was expected that
someone else would build a service such as atop its base -- even
has a "minimum tip you will accept" preference and nicknames that cannot be used to
determine a tip recipient's e-mail address.  This never quite took off like the proverbial rocket
however, so is being created to provide a much simpler interface, and a
built-in product that there is demonstrated demand for, safe forwarding to the bulk mail

With the system having a money injection from the postage being paid by
the senders of bulk e-mail, and administrative tieing of tipjar nicknames and a
set of dotGNU-standard compliant central identity servers with pay2send e-mail aliases,
all stakeholders, including the program participants, will be able to just sit and grin
while the money will roll right in.

I expect that within six months of the publication of this web page, services such as the
one described here will be offered by Yahoo, Amazon, Paypal, AOL and Microsoft if we
succeed in setting up pay2send or not.  But I'm a pessimist.


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